I’m blogging over at Golden Spiral these days.
Recently, I wrote: Six Ways to Overcome the Fear of Inbound Marketing.
Marketing costs time, money, and resources. Every marketing move comes with risk. If we spend our time, money, and resources to try this tactic, what if it fails? We won’t have money, time, and resources to try something else. The risk of doing something is often overshadowed by the fear of losing.
There is good news: marketing is often best accomplished by the most consistent, not the most creative approach. Just like Dory said to Nemo’s father, Marlin, “Just keep swimming.”
It also doesn’t matter where you are in your marketing journey or how much you have in your marketing budget, the same fear can creep in.
If you use content to promote your products or services, check out these six ideas.
In closing, I opined:
I run many road races and our VP of Creative, Bennett Farkas, has ridden in many bicycle races. One thing remains true no matter how technologically advanced racing and timing technology becomes: you only have to be a tiny bit ahead of the next racer to beat them.
You only have to be a step in front of your next closest competition to make a difference.
Are you ahead or behind?
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