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Posted by on Jun 15, 2012 in Misc | 0 comments

Match Emotion for Emotion | How to Write Killer Copy: Code No. 6

I am on a mission to crush I. M. Vague and bring him to justice.  You know of him, don’t you? His picture needs to be on every copywriter’s most wanted wall. I don’t know how he infiltrates every organization and poisons the minds of copywriters. His schemes have worked on me. I firmly believe if we can break his code, we can defeat him.  I intercepted a communiqué containing his marching orders to his minions undercover in my organization and yours. We have deciphered other codes. See the end of this post for the clues. Today, I’ve broken code number six. I. M. Vague wants his spies to convice all of us to †FORGET EMOTION: MEFE. The antidote to this thinking is: DON’T FORGET EMOTION: MATCH EMOTION FOR EMOTION Photo courtesy of David Schauer Imagine watching your favorite prime time drama on television. The plot twists. The music changes. You lean toward your TV. You know the guest star should not enter that warehouse. She does anyway. Her steps echo off the concrete...

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Posted by on Jun 14, 2012 in Misc | 0 comments

How Would You Spend One More Day with Your Dad?

Jim Daly, President of Focus on the Family, posed a great question on his blog yesterday. If you could turn back the clock and spend one last day with your father, what would you do?If your dad is still living, what would be the ideal way to enjoy his company? If you’re a regular reader, you know I love and miss my dad who died in 2003. If I could spend one more day with my dad, I would try to accomplish two objectives. Dad on Michael’s Birthday First, when my dad passed, my son was only 9 years old. He’s now 18, intelligent, inquisitive, and has insightful opinions on everything from cameras to the Scriptures and everywhere in between. I would love to be in the room when my son and my dad discussed history, faith, sports, and anything else they could think of. I’d love to hear his questions and would hold my breath to hear Dad’s answers. The glorious by-product of time like this would be...

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Posted by on Jun 13, 2012 in Misc | 2 comments

Three Thoughts on the Tonys Telecast

My middle daughter is crazy about musical theatre. We watched the Tony’s telecast last night and enjoyed every second. [She told me, “Dad, you’re gonna CRY when I get my Tony.” I hope so, Angel Eyes. I hope so.] As we watched, I had three observations about the program. 1. The Tony Awards is the Most Entertaining Awards Show on TelevisionI was engaged for every moment. Set design, lighting, acting, singing, dancing, surprises, video clips. The program was jam packed and didn’t disappoint. I have only watched the Tony Awards a few times in the past because it’s not relevant to me. I don’t live in New York and haven’t seen the new productions because they haven’t toured yet. Ratings plummeted this year, perhaps for the same reason it hasn’t been relevant to me. 2. Christians are portrayed in Many Ways on BroadwayJesus Christ, His followers, and some people who think they are following Him were out in force on the awards show which means there are a number...

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Posted by on Jun 11, 2012 in Misc | 0 comments

Some Myths about Procrastination

Bloggers note: I worked from the library today and ran across the book discussed below. Her content is in blue. While for students, the book is a fun read for adults, too. Author Diane Peters teaches at Ryerson University I don’t believe in minotaurs or unicorns, but I believe these myths about procrastination. Do you? Everyone expects procrastination. You’re half-right. If you procrastinate a lot, people may stop trusting you to get things done. They may also think you don’t respect their wishes and feelings when you miss deadlines. My pastor, Mike Glenn [blog | twitter] has just released his new book, The Gospel of Yes. It’s an outstanding read in a unique voice. (More on his book in an upcoming post.) Mike obviously doesn’t believe in this myth. The publisher gave him a deadline. He met the deadline and turned in a complete manuscript on time. Two days later, his editor called him: Editor: “What’s this?”Mike: “It’s the manuscript. You told me it was due by July 1.”Editor: “Oh (big...

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Posted by on Jun 9, 2012 in Spiritual | 0 comments

Who Inspires Your Worship?

In church, my dad sang in a rich baritone…quietly, but with great resolve. He sang every word. He meant every word. He was one of the first to stand and always had the hymnbook open early. My dad was my hero, so I picked up those traits. When I grew in faith beginning at 14, I built on the foundation he laid. When I became a dad, I realized that my kids are watching me like I watched my dad. What about worship are they learning? [More on my dad here and here.] Do you have children? What solid lessons are they learning from you about worship? What other lessons are you teaching that you wish you weren’t? Dr. Stephen J. Ortlip, Jr., or Mr. O as he wanted us to be called, taught me the power of corporate worship. His enthusiasm and passion are contagious. Mr. O was the organist/choirmaster at my church growing up. That’s the equivalent of “worship pastor” today. His boundless energy fired me up to...

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